Bold, Stylish, Intentional, Authentic and Effortless.
To help plus size women reclaim their confidence and beauty both inside and out with one stylish look at a time. We aim to provide styles for plus size women who are ready to break the chains of conformity by offering options that accentuate both curves and confidence.
Intentionality - Our carefully curated pieces are hand picked just for you. We know the problem areas plus size women deal with, our goal isn’t to conceal those. It’s to find ways for you to love on them a little more.
Confidence - Our goal is to help you look good and feel good.
Quality - We don’t skip here. Plus size women have been pushed to the side far too long. We want to ensure the fabrics chosen for the pieces are of quality and will flatter your figure.
Integrity - We aim for honesty in regards to the fit and sizing of our pieces. Our descriptions provide detailed information in regards to what to expect before choosing to purchase one of our pieces. We understand the hesitation when purchasing online, but we’re here to make it easy for you.
Native Houstonian, Demetria White, graduated from the University of North Texas as a Merchandising Major. In her studies, she took a special interest in the retail sector and the holes in the industry. Drawing inspiration from the patterns of non-plus sized designers determining what they thought plus sized women should wear, she decided to use her education toward influence. In November 2017, she decided to create a brand that offers plus size women options to truly embrace their uniqueness and love on their figures.