Native Houstonian, Demetria White, graduated from the University of North Texas as a Merchandising Major. In her studies, she took a special interest in the retail sector and the holes in the industry. Drawing inspiration from the patterns of non-plus sized designers determining what they thought plus sized women should wear, she decided to use her education toward influence.
In November 2017, she decided to create a brand that would allow plus size women to truly embrace their uniqueness.
12TwentyTwo is a contemporary brand for plus size women of all ages who prefer a more stylish look and aren't afraid to be adventurous with their style.
They are a brand that knows the market first hand and
takes pride in being for plus, by plus.
Join the Movement!